The Art of BS

Sun D. Zew is a self-described "organizational theorist" and recovering management consultant who has spent two decades embedded in the natural habitat of the modern enterprise: windowless conference rooms, quarterly business reviews, and the fluorescent savannas of open-plan offices.

After an early career as a slide artisan at a prestigious "three-letter firm he is contractually forbidden to name," Zew moved into corporate strategy, where he rose quickly by mastering the ancient disciplines of Narrative Control, Metric Alchemy, and the Tactical Deployment of Urgency. Colleagues credit him with pioneering the "Pre-Read That No One Reads," popularizing the phrase "Let’s take this offline" as a form of nonviolent conflict resolution, and introducing the first known OKR that achieved plausible deniability in three separate quarters.

He claims to have studied classical military philosophy in translation during a delayed flight, then "adapted the principles to the only battlefield that matters: the org chart." His lectures—equal parts motivational keynote and plausible-sounding fog—are frequently cited, rarely understood, and never actioned.

Zew currently advises executives, founders, and ambitious middle managers on "strategic alignment," which he defines as "getting everyone to agree with you without ever writing it down." He lives between airports, speaks fluent acronym, and maintains a strict personal code: always praise the process, never own the outcome.